VISUAL IDENTITY DESIGN
In this project, we are responsible for the full design and branding of the restaurant, from interiors to branding, graphics including logo design, menu, wine list, signages, business cards, and staff uniforms.
Golden Century Group has been an award winning and institution of Chinese dining in Sydney, and its latest addition is THE CENTURY located at The Star, Sydney. Over the past 30 years, the signature fish tanks and authentic dining experience have given Golden Century reputation.
The interior concept playfully incorporates symbolisms of Chinese culinary culture with a modern twist. During the design process, It was critical to keep the Golden Century's unique history and culture in mind, but also an opportunity to introduce a refreshing side of the group, inspired by a creative take on Chinese dining customs.