Huami Adelaide

architecture
BUCHAN GROUP

project management
BUCHAN

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The project is to design the interiors for an opulence and authentic yet contemporary Cantonese
restaurant inside Adelaide casino.
FACTS
Consumers today are no longer just looking for good food; they want an experience. They’re
looking for unique locations, quirky concepts, and even theatrics when they’re eating out - and
they’re prepared to pay more for it.
According to a survey by Eventbrite, 75% of people said that they believe unique dining
experiences are worth paying more for. This means that experiential dining isn’t just an abstract
trend, it can also have financial gains.The rise of experiential dining is encouraging chefs and
restaurants up their game with new and exciting food and beverage experiences.
Indeed, in the same survey, 50% of people said they would pay more for the exact same menu
if it had a chef interaction.
FORESIGHT
Social media has become a powerful asset to marketing within the food industry. As sharing
food through social media becomes increasingly important, standout food concepts are
thriving. All of this means that color is once again being embraced and celebrated in food
and drink, specifically on social media platforms that provoke these trends. It is a new age of
diverse choice, and standing out on the crowded shelf has never been more appealing.
According to a 2018 Innova Market Insights consumer study, novelty and variety is driving
positive purchase behavior for 1 in 10 European and American consumers. Social media is
driving food purchase with 1 in 10 consumers from Mexico, US, Canada, Spain, Netherlands
and Australia are influenced by social media to purchase food & beverages. In China and
India, that number rises to 1 in 5.
INSPIRATIONS
The Origins of Cantonese Opera. Cantonese opera is also known as “Guangdong Drama”
since it is the dominant form of opera found in Guangdong region. The origin of Cantonese
opera can be dated back to the reign of Emperor Jiajing (1522-1566) of the Ming Dynasty.
Different from other Chinese opera, Cantonese opera lovers enjoyed nights out at Cantonese
teahouse theaters, sipping tea while opera singers performed in big open-air bamboo temporary
structures.
“Sheng” and “Dan” refer to the leading male and female roles in Cantonese opera and they
are often symbolised by dragon and phoenix. Deeply rooted in Chinese culture, dragon and
phoenix were regarded as the most scared animals and used to be emblems of emperor and
empress. The Chinese dragon is traditionally the embodiment of the concept of yang (male),
while phoenix was paired (yin, female) with dragon.