China Merchants Bank
DESIGN GUIDEBOOK
FACTS
China Merchants Bank is a corporate that owns the fifth largest market value in mainland China. As of the first half of 2017, China Merchants Bank has more than 1,800 domestic and overseas branches, and has set up service outlets in more than 130 cities across mainland China, with 8 overseas branches with more than 70,000 employees.
The project is to develop a global standard design for China Merchants Bank based on thorough research and investigations. and to publish a series of design standard guidebooks. This design standard will be applied to all office buildings of China Merchants Bank in the future to ensure corporate image and design quality are always retained.
FORESIGHT
The "Millennium Generation" (or "Y Generation"), born between 1980 and 2000 and aged between 18 and 38, has gradually become the backbone of the economy and society. In 2015, the millennial generation of the United States jumped to the largest workforce in the workplace for the first time, accounting for 35% of the workforce, surpassing any previous generation. By 2025, it is estimated that 75% of the global workforce will be composed of millennials.
INSPIRATIONS
The inspiration is taken from the graphic structure of the logo of China Merchants Bank. The logo of China Merchants Bank – a corporate image that symbolizes “we are here just for you! We change with the world!” – has long been deeply rooted in the hearts of people. Respecting the symbolic and high recognition of this image, we geometrically deconstructed it and evolved its axis into parallel lines that were placed into our composition. After studying in proportions and experimenting with materials, this logo is well integrated into interior design.
